Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...
The holiday 2024 programmatic advertising season is here, bringing brands a unique opportunity to connect with shoppers during the most wonderful (and busiest) time of the year! But in 2024, there’s a twist: a shorter shopping season, with just four weeks between Black Friday and Christmas, and the added backdrop of a presidential election....
Welcome to the concluding post of our “Scaling New Peaks in Programmatic: Basecamp 2024” series, spotlighting the transformative The Trade Desk + Snowflake collaboration. Here, we explore how this transformative partnership sets new standards in data-driven advertising. Snowflake: A Leader in Data Solutions Snowflake is a leading data cloud platform designed to enable...
Welcome back to our “Scaling New Peaks in Programmatic: Basecamp 2024” series. In this second post, we focus on the transformative power of retail media networks, a crucial topic covered during the conference. Retail media is a game-changer in today’s data-driven landscape. With the deprecation of third-party cookies and evolving privacy regulations, marketers are increasingly...
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