Through Ventura Impact, Ventura Growth partnered with the Arthritis Foundation to launch a pro bono programmatic advertising campaign, maximizing the impact of their annual Jingle Bell Run. Our strategy focused on three key objectives: Raising Awareness: Expanding reach to educate audiences about the Jingle Bell Run and its mission. Driving Signups: Encouraging participation through targeted...
While Thanksgiving weekend kicked off the holiday shopping frenzy, the rush doesn’t end with Cyber Monday. Late-season shoppers present a major opportunity for brands to sustain momentum through December. With 70% of U.S. consumers still shopping until year’s end¹, brands can still turn Thanksgiving weekend browsers into buyers. Reaching Last Minute Gift Buyers...
Winter travel is back in full force! With nearly half of Americans¹ planning a trip and travel spending set to reach $1.15 trillion—the highest since pre-pandemic days²—this season is a golden opportunity to make your brand a part of holiday memories. As travelers choose budget-friendly and flexible options, they’re spending more time out and...
In the ever-evolving world of programmatic advertising, Kokai represents a significant leap forward for The Trade Desk platform, offering a suite of advanced features designed to simplify how advertisers leverage their first-party data and enhance campaign performance. One of its standout innovations is the Sellers and Publishers 500+. Understanding the Sellers and Publishers 500+...
You may be wondering what’s the benefit of DOOH advertising and how does it work? Let’s get into it!
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