Rewriting the Rules of First-Party Data Activation In today’s retail media economy, it’s not enough to collect first-party data—you have to make it actionable. That’s exactly what The Trade Desk and Snowflake aim to solve with the launch of the new Snowflake Connector App, announced this week. The app enables brands and retailers to activate...
Welcome to the concluding post of our “Scaling New Peaks in Programmatic: Basecamp 2024” series, spotlighting the transformative The Trade Desk + Snowflake collaboration. Here, we explore how this transformative partnership sets new standards in data-driven advertising. Snowflake: A Leader in Data Solutions Snowflake is a leading data cloud platform designed to enable...
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