Shopper Marketing Agency Increases ROAS by 9X with Ventura Growth

A shopper marketing agency focused on conversion-driven strategies partnered with Ventura Growth to grow sales for a leading frozen foods brand. Using first-party data and data-driven targeting, the display campaign focused on reaching category purchasers, lapsed buyers, and current consumers to increase sales and achieve a high return on ad spend (ROAS). The collaboration provided...

Navigating the New Sellers and Publishers 500+ Marketplace with Kokai

In the ever-evolving world of programmatic advertising, Kokai represents a significant leap forward for The Trade Desk platform, offering a suite of advanced features designed to simplify how advertisers leverage their first-party data and enhance campaign performance. One of its standout innovations is the Sellers and Publishers 500+.     Understanding the Sellers and Publishers 500+...

Navigating the Omni-channel Landscape: Insights from PEAK Week 2024

At PEAK Week 2024, one of the standout discussions was about mastering the art of omni-channel programmatic advertising. The session, titled “Omni-channel Overlook: Navigating the Landscape,” was moderated by Ventura Growth’s Emily Gucwa, featuring experts Trent Hill, VP of Digital Marketing at Gatorworks and Chris Kappen, Chief Digital Officer at Epicosity. They shared experiences and...

PEAK Week 2024: Reaching New Heights in Digital Transformation

PEAK Week has become a signature event for Ventura Growth, bringing together industry leaders to explore the latest advancements in digital media, programmatic advertising, and data-driven strategies. This year’s event, themed “Reach New Heights,” focused on empowering mid-market agencies and brands to elevate their growth opportunities through innovation and collaboration. From advancements in omni-channel strategies...

How Situation Interactive Boosted Their Broadway Campaigns with Kokai

Campaign performance is crucial for digital marketers, and Kokai campaign optimization can make all the difference. For Situation Interactive, the agency behind Broadway hits like Aladdin and The Lion King, upgrading to The Trade Desk’s Kokai platform helped them achieve remarkable campaign optimization, including a 51% increase in ROAS. Here’s how Kokai transformed their digital...

Unlocking Data Excellence: Navigating The Trade Desk + Snowflake Collaboration

Welcome to the concluding post of our “Scaling New Peaks in Programmatic: Basecamp 2024” series, spotlighting the transformative The Trade Desk + Snowflake collaboration. Here, we explore how this transformative partnership sets new standards in data-driven advertising.     Snowflake: A Leader in Data Solutions   Snowflake is a leading data cloud platform designed to enable...