Welcome back to our “Scaling New Peaks in Programmatic: Basecamp 2024” series. In this second post, we focus on the transformative power of retail media networks, a crucial topic covered during the conference. Retail media is a game-changer in today’s data-driven landscape. With the deprecation of third-party cookies and evolving privacy regulations, marketers are increasingly...
Congratulations! You’ve decided to partner up with Ventura Growth for your programmatic advertising endeavors. The only question that remains is which type of service model best suits the needs of your business? Let’s take a look at the different types of service models that Ventura Growth provides so you can identify the right one. Self-Service...
Ventura Growth is proud to promote The Trade Desk’s extensive efforts in developing a clean and transparent programmatic marketplace. While there is no single solution that prevents all ad fraud, The Trade Desk implements a multi-tiered approach. Below is a brief overview of the most impactful measures taken to ensure inventory quality and brand safety....
At Ventura Growth, we are seeing firsthand how a maturing CTV marketplace is leading to increased transparency and targeting capabilities within the CTV ecosystem. As one of The Trade Desk’s Certified Service Partners, we have access to two new reports for granular CTV analysis; the TV Quality Index (TVQI) and Content Signal reports. Here’s how...
It’s been a couple weeks since Ventura Growth’s Inaugural Peak Week officially wrapped up and we’re still feeling energized! You might be asking, “What is Ventura Peak Week?” Let’s break it down for you. This event is set to become an annual tradition, bringing together our esteemed partners to our home, Colorful Colorado. Over the...
As an advertiser or brand, you’re likely looking to Q4 2023 with apprehension. You likely have questions around the economy. Concerns of consumer spending linger in the air. Businesses are seeing darker clouds on the horizon and as a result, advertising and marketing budgets are getting trimmed. Ultimately, CMOs and marketers will be tasked with...
As marketers, we frequently face the long road of navigating how to best demonstrate the impact of our marketing strategies. This can be easy enough for tactics with high last-touch conversion attribution potential, such as Display, Native, and Search. Whereas, it can be more difficult to quantify for higher funnel tactics, such as Audio and...
Partnership Extends The Trade Desk’s Premier User Experience and Capabilities to Meet Growing Demand for Data-Driven Advertising VENTURA, Calif.–(BUSINESS WIRE) –Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced an expansion of its certified service partner program for small and medium-sized businesses (SMBs) with new partner Ventura Growth. Launched in 2022, the certified service partner...
Why is incrementality important to one's programmatic marketing strategy? Read on to find out more.
Properly set frequency goals and caps can lead to highly efficient campaigns - read on to learn more.
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