As an advertiser or brand, you’re likely looking to Q4 2023 with apprehension. You likely have questions around the economy. Concerns of consumer spending linger in the air. Businesses are seeing darker clouds on the horizon and as a result, advertising and marketing budgets are getting trimmed. Ultimately, CMOs and marketers will be tasked with...
As marketers, we frequently face the long road of navigating how to best demonstrate the impact of our marketing strategies. This can be easy enough for tactics with high last-touch conversion attribution potential, such as Display, Native, and Search. Whereas, it can be more difficult to quantify for higher funnel tactics, such as Audio and...
Partnership Extends The Trade Desk’s Premier User Experience and Capabilities to Meet Growing Demand for Data-Driven Advertising VENTURA, Calif.–(BUSINESS WIRE) –Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced an expansion of its certified service partner program for small and medium-sized businesses (SMBs) with new partner Ventura Growth. Launched in 2022, the certified service partner...
Why is incrementality important to one's programmatic marketing strategy? Read on to find out more.
Properly set frequency goals and caps can lead to highly efficient campaigns - read on to learn more.
What exactly is Cross-Device Targeting vs. Attribution? Let’s dig into it!
How does one define the goal of their marketing efforts? Read on to learn more!
You may be wondering what’s the benefit of DOOH advertising and how does it work? Let’s get into it!
What’s the benefit of audio advertising and how does it work? Let’s get into it!
Read on to learn more about questions to ask yourself about recession-proofing your media.
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