Why is incrementality important to one's programmatic marketing strategy? Read on to find out more.
Frequency Caps (And Goals): Why They’re Important and How to Calculate Them
April 5, 2023by David Wroten
Properly set frequency goals and caps can lead to highly efficient campaigns - read on to learn more.
Cross-Device Targeting and Attribution: What Is It and Why Is It Important?
March 22, 2023by Michael Bellitte
What exactly is Cross-Device Targeting vs. Attribution? Let’s dig into it!
How does one define the goal of their marketing efforts? Read on to learn more!
You may be wondering what’s the benefit of DOOH advertising and how does it work? Let’s get into it!
The Power of Audio Advertising
February 28, 2023by Michael Bellitte
What’s the benefit of audio advertising and how does it work? Let’s get into it!
Read on to learn more about questions to ask yourself about recession-proofing your media.
Utilizing programmatic advertising is about finding the right person at the right time, with the right messaging. Third-party audiences can help find that right person - read on to learn more.
As the digital marketing landscape continues to change, first-party data has become increasingly more important to advertisers everywhere. Read on to learn more about first-party data’s importance and why it should be a part of every advertiser’s marketing strategy.
What Is Supply Path Optimization?
January 17, 2023by David Wroten
SPO is the practice of eliminating steps in the programmatic buying process that don’t add value to the inventory. Read on to learn more about this important process:
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