Start Optimizing Towards True Offline Marketing Goals

Many digital marketers are able to track the success of their efforts through website or application actions such as form fills or purchases, but some marketers have business level goals that live outside of their website or application environments: In-Store Sales, customer arrivals, or event attendees. The lack of conventional conversion tracking for these businesses...

Boost Your CTV Strategy Using These Two Reports

At Ventura Growth, we are seeing firsthand how a maturing CTV marketplace is leading to increased transparency and targeting capabilities within the CTV ecosystem. As one of The Trade Desk’s Certified Service Partners, we have access to two new reports for granular CTV analysis; the TV Quality Index (TVQI) and Content Signal reports.  Here’s how...