Utilizing programmatic advertising is about finding the right person at the right time, with the right messaging. Third-party audiences can help find that right person - read on to learn more.
As the digital marketing landscape continues to change, first-party data has become increasingly more important to advertisers everywhere. Read on to learn more about first-party data’s importance and why it should be a part of every advertiser’s marketing strategy.
What Is Supply Path Optimization?
January 17, 2023by David Wroten
SPO is the practice of eliminating steps in the programmatic buying process that don’t add value to the inventory. Read on to learn more about this important process:
What to Look for in a DSP Partner
January 11, 2023by Samantha Yee
Where do you begin? Read on for a few helpful tips on how to select the right DSP partner for you and your team’s needs:
Everyone Wins! When programmatic consolidation on one platform is done correctly. Read on to learn more:
Netflix and (Chill) Watch 4-5 Ads
September 7, 2022by Martin Skotnicki
Take a step back and “unpack” Netflix’s ad-powered decisions and Why This Matters to You as a Programmatic Marketer.
The Power of Video Advertising
August 10, 2022by Samantha Yee
Read more about why video advertising should be a part of every brand's marketing strategy.
Programmatic is today’s answer to reaching your audience at scale. Learn more about why it's important to include in your digital marketing strategies.
In part two of the Optimization Best Practices series, let’s take a look at some additional best practices to keep in mind:
Display advertising has become a cornerstone of the digital marketing landscape. Find out more on why it should be a part of your digital marketing strategy.
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