Netflix and (Chill) Watch 4-5 Ads
September 7, 2022by Martin Skotnicki
Take a step back and “unpack” Netflix’s ad-powered decisions and Why This Matters to You as a Programmatic Marketer.
The Power of Video Advertising
August 10, 2022by Samantha Yee
Read more about why video advertising should be a part of every brand's marketing strategy.
Programmatic is today’s answer to reaching your audience at scale. Learn more about why it's important to include in your digital marketing strategies.
Display advertising has become a cornerstone of the digital marketing landscape. Find out more on why it should be a part of your digital marketing strategy.
Learn more about how and when to utilize native advertising as part of your client’s marketing strategy.
As marketers, we have never before in history had so much data at our disposal. Learn why actionable insights matter.
Direct access gives a buyer the right tools to activate digital campaigns that meet their business needs. Find out why.
Activating programmatic media buys can sound daunting to someone who has never stepped foot into a Demand Side Platform (DSP) such as TTD or DV360.
By activating an omnichannel approach within one platform, traders can optimize and get ‘out of the weeds,’ so to speak, allowing them to look more holistically at the media strategy they’re using to gain/attract more customers.
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